Art direction and end-to-end visual execution for seasonal Ann Taylor Factory campaigns. From ideating seasonal imagery and art directing photoshoots, to building and leading the on-set team, I translated visual storytelling into cohesive brand imagery used across digital platforms and retail environments.
Lead digital designer for Banana Republic’s best ever Black Friday campaign. I translated high-stakes seasonal strategy into a unified digital experience across homepage, web assets, social platforms, and targeted paid media, driving the brand’s highest-grossing selling season to date.
Ongoing freelance digital design for Z Supply, shaping lookbooks, email campaigns, and social media content for the Cali-cool apparel brand. Using a streamlined asset toolkit, I transformed minimalist imagery into high-engagement digital storytelling.
On-figure and still life art direction for imagery used on ralphlauren.com and throughout brand product knowledge and training materials for Ralph Lauren’s indie brand,
Denim & Supply.
Seasonal showcase of the Ann Taylor collection.
photographed by Jacopo Moschin
coming soon
See how the perfect fit can change everything. A series of images created to debunk the myth that petite clothing is only for those 5’3” and under. Photo concept, casting, on-set art direction, and design for Ann Taylor.
photographed by Remi Pyrdol
A refresh of the product photography on anntaylor.com. New lighting, casting, styling and overall image direction created a more modern and inspirational shopping experience.
On-figure and still life art direction for Polo Ralph Lauren product knowledge and brand education materials.
